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Recruiting by Video. Some Get It, Others Just Pretend

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Since I just wrote a piece  on how your Social Media participation is your new Resume, it’s only appropriate to look at the hiring side, on a lighter note this time. 

Both myself and Ben picked on a cool video produced as a side-project for Atlassian’s FedEx Day, which I’m sure becomes a perfect recruiting tool.  Very inspirational, conveys the culture and every day life in Atlassian. (You don’t have to be a developer looking for a job, it’s fun to watch anyway.)

The next one is from Xobni, the startup that hired Bill Gates to demo their product (did he watch the video?).  Don’t tune out seeing the suits or the stone-age equipment. Xobni is using humor, and I think it works – later in the video we get an insight into real life @ Xobni.

But don’t for a minute think that using video for recruiting purposes only works for startups.  I found the Xobni movie on fellow Enterprise Irregular and HR guru Thomas Otter’s blog, and he lists a few examples from the corporate world, too.

The following Google video is a bit more scripted, but flows well, and most importantly it does not come from corporate PR, but  from fellow engineers:

(Hey Google, could you not do something about that aspect ratio?)

The next one from Cisco is a professional production, but even this (sort of) comes from real people, to real people:


Finally, here’s one that I need your help with.  Please tell me what Cap Gemini is trying to achieve here?

Your clue to quit came in the 5th second, as soon as the guy said he was from Corporate Communications…

CloudAve is sponsored by Salesforce.com and Workday.


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